Who we are
Our Story
We represent the continuous legacy of African Idealism and strength passed down by Shina Yussuff; a world renowned Nigerian artist credited with numerous National commissions like, the NYSC emblem, and until his death, worked as an Associate Professor in New York College, where he went on to win numerous International awards.
We are a 100% Made In Nigeria brand with all our core value chain, personnel and assets, Nigerian.
In 2017, we began exploring retail line art. Our fashion arm quickly began to attract enlightened Africans drawn to the curiosity of their heritage through our work and soon enough, our pieces became an identity for mastery, and home for the African.
The pioneer Afro-urban brand; a word coined from our ability to juxtapose meaningful African aesthetics and methods with true problem solving ideas for global consumption.